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America's Health Rankings
From Hopes to Cures
PhRMA
Branding
Art Direction
Graphics
Digital
GPG
2014 - 2015
This continuation of PhRMA’s “From Hope to Cures” campaign, first launched in January 2014, highlights the value biopharmaceutical innovation provides to patients, society and the economy. The latest ad campaign, featuring print, radio and digital advertising, highlights the stories of patients who benefit from the medicines developed by biopharmaceutical companies and the scientists who work every day to develop life-saving treatments and cures.
Problem Statement
Progress the PhRMA From Hopes to Cures campaign by reaching a broader audience, as well as, expand it's digital footprint.
Product Solve
We expanded the print materials to cover buses, DCA airport and other areas around DC. We also drove a huge digital campaign that included advertising, anal and website development.
