The Travel App
Unbound
Timeline
Contribution
About
Unbound was created to help you easily find and book your next adventure. The app introduces you to expert travel hosts and helps you research, compare, and book group trips all in one place. Think of Unbound as your personal travel matchmaker, saving you the hassle of endless internet searching and high travel agent fees.
Overview
Users need a tool to help connect them to other travelers and hosts. Provide a proof of concept for gather messaging.
Users need a tool to help connect them to other travelers and hosts. Provide a proof of concept for gather messaging.
Areas of Ownership
Explore Marketplace
This included the Explore storefront, search, filters and detail pages.
Pre-Session
Helping customers get ready for their livestream with a dedicated detail page.
In-Session
Entering into a livestream via mobile device browser from the detail page.
Post-Session
Storing customers photos and purchased items after their live session.
Problems
Customer Survey
From a launch survey, 78% of customers would "love to experience this. with friends and family"
Price
Private experiences have also come at a premium price, making them too expensive for customers (62% of responses).
Seller Growth
The 1:1 nature of Explore has also restricted seller growth
Why?
1. Low Conversion on Mobile
Conversion on mobile was .56% compared to 1.71% on Desktop. A key reason is not being able to consume experiences on mobile devices.
2. Traffic
76%+ of all Explore traffic came from mobile (mWeb and mShop).
3. Post-session survey
58% of survey respondents indicated they would like to consume experiences on a mobile device.
Understanding the problem
1. LEARN
Find out how customers use and interact virtually
Seeing the both the issues and stresses related to virtual dating will help provide insight into problems and possible solutions.
2. DEFINE
Understanding target market
This will help find what motivates and frustrates users. By identifying the target market will help to better understand and deliver a tool to fill users needs.
3. DESIGN
Building a solution
From our findings we can start to evaluate and build a product to fill those needs.
4. TEST
Validating the designs
Determining the success of the tasks that will include defining certain metrics(KPIs).
Success Criteria
1+
4.5
Defining Goals
50%
+150
+280bps
80nps
The Journey
2. In-Session Experience:
- Desktop (customer)
- App (host)
Issues
Amazon App (mShop)
- Cannot launch an Explore experience directly from the Amazon App (mShop).
- Cannot link directly to outside browser or give direct content redirecting customer from browser to mShop (legal).
Supported Devices
- Operating Systems Supported - iOS & Android.
- Browsers Supported - Chrome and Safari.
- Tablet Models and Makes Supported (future).
Results
Revisiting the success metrics
+6
4.7
Results
Revisiting the success metrics
-67%
+203
+38bps
86 NPS
