This included the Explore storefront, search, filters and detail pages.
Helping customers get ready for their livestream with a dedicated detail page.
Entering into a livestream via mobile device browser from the detail page.
Storing customers photos and purchased items after their live session.
From a launch survey, 78% of customers would "love to experience this. with friends and family"
Private experiences have also come at a premium price, making them too expensive for customers (62% of responses).
The 1:1 nature of Explore has also restricted seller growth
Conversion on mobile was .56% compared to 1.71% on Desktop. A key reason is not being able to consume experiences on mobile devices.
76%+ of all Explore traffic came from mobile (mWeb and mShop).
58% of survey respondents indicated they would like to consume experiences on a mobile device.
Seeing the both the issues and stresses related to virtual dating will help provide insight into problems and possible solutions.
This will help find what motivates and frustrates users. By identifying the target market will help to better understand and deliver a tool to fill users needs.
From our findings we can start to evaluate and build a product to fill those needs.
Determining the success of the tasks that will include defining certain metrics(KPIs).
Revisiting the success metrics
Revisiting the success metrics